Brand Campaign:
To launch a new era for Thryv, we created the Thryv Guy—an original CGI spokes-character developed in partnership with the studio behind the iconic M&M's characters—and anchored an integrated TV and social campaign that delivered 10 brand mentions in just thirty seconds while remaining engaging and memorable. High Thryv!
To launch a new era for Thryv, we created the Thryv Guy—an original CGI spokes-character developed in partnership with the studio behind the iconic M&M's characters—and anchored an integrated TV and social campaign that delivered 10 brand mentions in just thirty seconds while remaining engaging and memorable. High Thryv!
SIDENOTE: Thryv, formally know as DexYP (the Yellow Pages), provides the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business
Created a multi-touch direct mail program for Thryv that combined strategic messaging, compelling creative, and customer insights to connect with small business owners at every stage of the decision-making process.
