Brand Campaign:
To launch a new era for Thryv, we created the Thryv Guy—an original CGI spokes-character developed in partnership with the studio behind the iconic M&M's characters—and anchored an integrated TV and social campaign that delivered 10 brand mentions in just thirty seconds while remaining engaging and memorable. High Thryv!
To launch a new era for Thryv, we created the Thryv Guy—an original CGI spokes-character developed in partnership with the studio behind the iconic M&M's characters—and anchored an integrated TV and social campaign that delivered 10 brand mentions in just thirty seconds while remaining engaging and memorable. High Thryv!
Created a multi-touch direct mail program for Thryv that combined strategic messaging, compelling creative, and customer insights to connect with small business owners at every stage of the decision-making process.
