2023/24 Brand Campaign:
Developed a campaign featuring Adam Scott as the voice of TaxAct, using his signature dry humor to make tax season a little more relatable—and a lot more memorable.
Developed a campaign featuring Adam Scott as the voice of TaxAct, using his signature dry humor to make tax season a little more relatable—and a lot more memorable.
2021/22 Brand Campaign:
To make taxes feel less intimidating, we created April, a whimsical guide who helped customers navigate the complexities of tax filing with confidence, clarity, and a touch of magic.
To make taxes feel less intimidating, we created April, a whimsical guide who helped customers navigate the complexities of tax filing with confidence, clarity, and a touch of magic.
2020 Brand Campaign:
To stand out in a crowded category, we created a campaign featuring a quirky spokesperson who delivered a series of facts that reinforced the simplicity of using TaxAct in both a memorable and engaging way.
To stand out in a crowded category, we created a campaign featuring a quirky spokesperson who delivered a series of facts that reinforced the simplicity of using TaxAct in both a memorable and engaging way.
